​Beach Bum Tanning is one of the largest tanning salon chains on the east coast. Beach Bum wanted Social Movement Media to develop a strategy that could produce customers to come back into theirs stores through social media. We started by first, creating unique content that would capture the viewer's attention. Next, we developed an entire outreach program in which we would chat with customers and send them direct Call-To-Action deals. Over the course of a few months, Beach Bum saw hundreds of clients coming through the door utilizing our social media-specific coupon campaign.